Why does my exterior paint keep fading, and how can I prevent it?

Sun exposure is the primary culprit behind dull and uneven exterior paint. While a standard fresh coat might look good temporarily, it is prone to the same sun damage over time. The TEX•COTE® COOLWALL® system is specifically formulated with infrared heat-reflective technology to provide strong fade resistance, helping your home maintain its vibrant color much longer than traditional paint.