Take a look at this Tex-cote Coolwall project we worked on in Bakersfield, California! These homeowners were happy to have the ability to select the color of their choice. With traditional paint and coating products, choosing a darker color opens your color selection but reduces your energy efficiency levels; however, when you use Texcote Coolwall, you do not have to worry about narrowing your color selection because all colors are offered with cooling technology! What does that mean? You can select more than just white due to the fact that all Texcote colors, even the darker ones, will reduce your cooling costs while lasting longer than any type of product.